Hon. Rufus B. Rodriguez, the party president, provided the necessary measures on how the party is going to work under the new administration. He pushed for the party’s position for a Federalism-Parliamentary form of government as the party’s main political agenda for recruitment and expansion.
The party is already present in the different regions of the country. Mr. Jordan Jay C. Antolin, the Secretary General, reported that as of August this year, there are about 35 active CDP chapters nationwide with a growing number of active members.
Strategies for Crowd Sourcing, Consensus Building and Recruitment
Present also in the event is the Founder and General Manager of Publicus Asia, Ltd. Prof. Maria Lourdes Tiquia. She emphasized the importance of political messaging and branding as a crucial strategy for the party.
“Before any effort is exhausted in the recruitment of members, there has to be a strong and unified message for your campaign. Otherwise, people will get different messages from your party over the same issue.”
According to Prof. Malou, the political messaging will answer potential members’ question, why should voters join the CDP as their party?
She added, emphasizing the need for a mechanism to operationalize political campaigns, “You can apply the STP Strategy, which stands for Segmentation - a breakdown of the profile of your potential members, Target - the group or class of people to be recruited, and Positioning - the theme you want your target to know about you on issues.”
Acceleration thru Centrist Development Alliances
The party chairman, Mr. Lito Monico M. Lorenzana, being the Secretary General of the 2005 Constitutional Commission, tackled the roadmap towards federalism and reiterated the party’s uniqueness in pursuing for a Federal-Parliamentary form in contrast to the administration’s proposal of Federalism using the French model.
CDP’s framework for Federalism includes the passage of the four preconditions (Political Party Reform Act, Anti-Dynasty Law, Freedom of Information, and Electoral Reform), an immediate shift to Parliamentary system, and the creation of autonomous territories.
Among other highlights of the event include the presence of the Centrist Democratic Youth Association of the Philippines (CDYAP), its youth wing under the leadership Cristita Marie Giangan, which has significantly expanded throughout the country and recently had their first national congress in Antipolo, Rizal.
The CDP is yet to establish a stronghold in key areas such as in National Capital Region and in Mindanao. The administration’s agenda on constitutional reform is seen to beef up the party’s influence and effort as advocate of the same political issue.
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